social media matters

Posts Tagged ‘australians


Australian Internet users spend the most time visiting social networks and blogs

Among Nielsen’s 10 Internet-metered markets (Australia, Brazil, France, Germany, Italy, Japan, Spain, Switzerland, U.S., U.K.), Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person

State of the Media: Social Media Report Q3 2011

Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.


Written by margryan

2011/09/18 at 3:27 am

Posted in Reports

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Social Media Statistics – Australia

In the style of ‘Did you know”  and “Social Media Revolution“, Box Hill Institute have created a video that focuses on social media statistics, and the Australian context.

Statistics used in the 2011 video are available at, including the sources  of the statistics

  • Facebook has over 500 million users, that’s over 19 filled Australias
  • Australians are the most prolific users of social media in the world.
  • The average Australian Facebook session is 29 minutes.
  • The average user becomes a fan of 4 pages per month.
  • Businesses in South Australia are more likely to use social media as a promotional tool (27%), compared to businesses in New South Wales (15%).

Written by margryan

2011/04/26 at 12:46 am

Posted in Statistics

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A couple of interesting points from ComScore’s February 2011 report State of the Internet in Australia:

  • “When Australians visit YouTube, they stay on the site for a substantial amount of time”
  • “Photos is one of the fastest-growing categories in Australia”

And, as with many other places in the world, “High social networking reach in Australia is driven by Facebook”


ComScore Report (February 2011) – ‘State of the Internet in Australia’

Written by margryan

2011/04/03 at 7:02 am

Posted in Reports, Statistics

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