social media matters


Australian Internet users spend the most time visiting social networks and blogs

Among Nielsen’s 10 Internet-metered markets (Australia, Brazil, France, Germany, Italy, Japan, Spain, Switzerland, U.S., U.K.), Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person

State of the Media: Social Media Report Q3 2011

Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.


Written by margryan

2011/09/18 at 3:27 am

Posted in Reports

Tagged with

Accessibility wins

Social Media Accessibility: Resources supporting consumers with disabilities

Australian Communications Consumer Action Network (ACCAN) has announced a new ACCAN grant project  with Media Access Australia.

Media Access Australia Social Media Accessibility: Resources supporting consumers with disabilities ($41,500)

The project will deliver to consumers with disabilities a collection of online and printed resources which provide insight and guidance into which social media tools can be used for a particular task and how the accessibility issues can be addressed to achieve the task.

Sourced from ACCAN web site – 20 June 2011

Related link

Making the movies accessible for everyone

The experience of going to an Australian movie at the cinema will far more enjoyable for blind and vision-impaired audiences in the future thanks to a move by Screen Australia. From 1 July 2011 all feature films funded by Screen Australia will have to be delivered with audio description as well as captioning.

Since 2007 it has been a requirement that films include captioning for deaf and hard of hearing audiences so the addition of audio description is a significant step forward to include the 600,000 Australians who are blind or experience vision impairment.

Full article –

Related links

Australian Government – Department of Broadband, Communications and the Digital Economy –

Media Access Australia web site

Media Access Review

What is audio description?

Written by margryan

2011/06/20 at 3:10 am

Posted in Accessibility

Tagged with , ,

Launch – less marketing propels your business

A book that recommends restraining the usual marketing message efforts and instead focusing on giving away great content will soon be published.

How refreshing!

Michael Stelzner states in his first chapter (which he is giving away for free)

People want valuable insight, access to great people, and recognition before they want products and services.

In his new book, Mike aims to show how to:

  • Create highly sharable content that meets people’s needs
  • Identify and work with outside experts, many of whom will gladly promote your content
  • Attract and retain fans that will help your business grow
  • Creatively market and sell to people who will gladly purchase your products and services
elevation principle

The elevation principle says that great content combined with other people and without marketing messages will help your business rapidly grow.



Book title: Launch: How to Quickly Propel Your Business Beyond the Competition

Book website:

Sample chapter: Chapter one and the table of contents (PDF)

Publication date: Amazon and ebook release: 6 June 2011. U.S. and Canada bookstore release: 21 June 2011. International release: 21 July 2011.

Michael Stelzner has previously authored Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report.

Written by margryan

2011/06/01 at 2:52 pm

Posted in Uncategorized

NASA and social media

Incorporating Social Media

NASA presentation ‘Taking social media efforts out of this world’ by Stephanie Schierholz, National Aeronautics and Space Administration

See also:

The NASA Universe (slideshare channel)

Connect and Collaborate with NASA

I tweet for NASA – by Stephanie L. Schierholz, Social Media Manager, NASA Headquarters

NASA, Tweetups, and Space with Stephanie Schierholz

Beyond 140 Characters: Social Media@JSC


Written by margryan

2011/05/28 at 3:52 am

Social Media Statistics – Australia

In the style of ‘Did you know”  and “Social Media Revolution“, Box Hill Institute have created a video that focuses on social media statistics, and the Australian context.

Statistics used in the 2011 video are available at, including the sources  of the statistics

  • Facebook has over 500 million users, that’s over 19 filled Australias
  • Australians are the most prolific users of social media in the world.
  • The average Australian Facebook session is 29 minutes.
  • The average user becomes a fan of 4 pages per month.
  • Businesses in South Australia are more likely to use social media as a promotional tool (27%), compared to businesses in New South Wales (15%).

Written by margryan

2011/04/26 at 12:46 am

Posted in Statistics

Tagged with ,

Social Media Examiner

From reading the 2011 Social Media Marketing Industry Report:

I resonate with other social media marketers who want to know how to …  “ measure the return on investment (ROI) of social media”

Other points of interest:

“Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.”




Of interest to me regarding the list of Commonly used social media tools, is that Twitter features much closer to Facebook, than I would have expected.  I’m a great fan of Twitter but find web traffic statistics show that Facebook has a significantly greater value than Twitter for driving web traffic.  But as the Benefits of Social Media Marketing graph showed, it’s not all about measuring web traffic.


About the report :

4% of the 3342 participants surveyed identified as Australians.

2011 Social Media Marketing Industry Report via @smexaminer
Read online

Written by margryan

2011/04/09 at 2:34 pm

Posted in Reports


A couple of interesting points from ComScore’s February 2011 report State of the Internet in Australia:

  • “When Australians visit YouTube, they stay on the site for a substantial amount of time”
  • “Photos is one of the fastest-growing categories in Australia”

And, as with many other places in the world, “High social networking reach in Australia is driven by Facebook”


ComScore Report (February 2011) – ‘State of the Internet in Australia’

Written by margryan

2011/04/03 at 7:02 am

Posted in Reports, Statistics

Tagged with , ,