social media matters

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Australian Internet users spend the most time visiting social networks and blogs

Among Nielsen’s 10 Internet-metered markets (Australia, Brazil, France, Germany, Italy, Japan, Spain, Switzerland, U.S., U.K.), Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person

State of the Media: Social Media Report Q3 2011

Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

Written by margryan

2011/09/18 at 3:27 am

Posted in Reports

Tagged with

Social Media Examiner

From reading the 2011 Social Media Marketing Industry Report:

I resonate with other social media marketers who want to know how to …  “ measure the return on investment (ROI) of social media”

Other points of interest:

“Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.”




Of interest to me regarding the list of Commonly used social media tools, is that Twitter features much closer to Facebook, than I would have expected.  I’m a great fan of Twitter but find web traffic statistics show that Facebook has a significantly greater value than Twitter for driving web traffic.  But as the Benefits of Social Media Marketing graph showed, it’s not all about measuring web traffic.


About the report :

4% of the 3342 participants surveyed identified as Australians.

2011 Social Media Marketing Industry Report via @smexaminer
Read online

Written by margryan

2011/04/09 at 2:34 pm

Posted in Reports


A couple of interesting points from ComScore’s February 2011 report State of the Internet in Australia:

  • “When Australians visit YouTube, they stay on the site for a substantial amount of time”
  • “Photos is one of the fastest-growing categories in Australia”

And, as with many other places in the world, “High social networking reach in Australia is driven by Facebook”


ComScore Report (February 2011) – ‘State of the Internet in Australia’

Written by margryan

2011/04/03 at 7:02 am

Posted in Reports, Statistics

Tagged with , ,