social media matters

Launch – less marketing propels your business

A book that recommends restraining the usual marketing message efforts and instead focusing on giving away great content will soon be published.

How refreshing!

Michael Stelzner states in his first chapter (which he is giving away for free)

People want valuable insight, access to great people, and recognition before they want products and services.

In his new book, Mike aims to show how to:

  • Create highly sharable content that meets people’s needs
  • Identify and work with outside experts, many of whom will gladly promote your content
  • Attract and retain fans that will help your business grow
  • Creatively market and sell to people who will gladly purchase your products and services
elevation principle

The elevation principle says that great content combined with other people and without marketing messages will help your business rapidly grow.



Book title: Launch: How to Quickly Propel Your Business Beyond the Competition

Book website:

Sample chapter: Chapter one and the table of contents (PDF)

Publication date: Amazon and ebook release: 6 June 2011. U.S. and Canada bookstore release: 21 June 2011. International release: 21 July 2011.

Michael Stelzner has previously authored Writing White Papers: How to Capture Readers and Keep Them Engaged and the Social Media Marketing Industry Report.

Written by margryan

2011/06/01 at 2:52 pm

Posted in Uncategorized

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