social media matters

Tweet Stats – 4 years of data graphed

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I like free tools such as TweetStats – a tool that graphs your (or any handle’s) twitter statistics. It’s been four years since I started using twitter for @DeakinArtsEd on 24 April 2009.

Here’s some graphs provided by TweetStats about @DeakinArtsEd


Tweet stats over four years for @DeakinArtsEd
(April 2009 – April 2013)

  • Purple month = August – which features an annual campaign for recruitment – Open Days
  • August 2012 = 184 tweets
  • Average over four years:  2.9 tweets per day, 49 tweets per month

Tweet stats of @DeakinArtsEd over four years: Aggregate Daily, Hourly

Twitter HashCloud


Hashcloud for @DeakinArtsEd over four years (24 April 2009 – 24 April 2013)
Top five hashtags: #melbourne, #geelong, #arts, #education, #deakinopenday


According to TweetStats website, the tool is developed by Damon Cortesi in his spare time. I found the links across the top of the site to Trends didn’t work for me, but from the green box on the landing page, enter a twitter handle and the tool will graph the stats. From the results page, the TweetStats and TweetCloud links I found were useful:

  • For your reports
  • To recognise trends of when you do and do not tweet (there’s more graph reports from the tool than appear here – such as ‘Your Tweet Density’)
  • To get a summary of other successful handle’s stats (or your competitor’s)

Written by margryan

2013/04/25 at 3:51 am

Posted in Statistics

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Example of using storify to embed user-generated content to a webpage

A great part of my job is meeting interesting people. At the recent Pixar Artists’ Masterclass event in Melbourne Australia I met Matthew Luhn, from Pixar Animation Studios.

I used Storify to capture some of the comments and photos from participants.
I could then embed the curated user-generated content to our website.
See example of story embedded into webpage
This example has content pulled from twitter, facebook, and instagram.

Photo of Margaret Ryan and Matthew Luhn at the event

Margaret Ryan and Matthew Luhn

IMDB – Matthew Luhn

Written by margryan

2013/04/23 at 8:28 am

Raising the profile of programs and events through social media

Presentation from ‘Social Media for the Public Sector’ conference, delivered March 2013 in Sydney Australia.

In 2009 Deakin University’s Faculty of Arts and Education started using social media to raise the profile of its programs, news and events. Margaret shares her experience of managing the Faculty’s social media over these four years; the content strategy, tools and processes, and a highlight of using social media as the only marketing for a public event attended by over 5000 participants.

Written by margryan

2013/04/21 at 1:48 pm

the O device at MONA

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The creative director  talks about the development of the O device  (Nic Whyte’s section starts at 26  minutes in to the Arts Participation video)

idea came first (2007) – visitors to love and hate artworks, remove wall labels, not limited to one voice/style of content

technology eventually became available that suited needs

device – knows locations of visitor and artworks, has additional information and engagement features for visitor

usability trumps everything (robust and simple, empower user)

removing wall labels allowed for gallery space to be lit and used in new ways

engagement feature brings measureability

survey: over 80% visitors said it enhanced their visit, over 70% said they preferred the O to traditional wall labels

the balance between flexibility, usability and features is always a delicate balance

Over 110 thousand visitors have saved their tour

customised experiences at gallery and online


Related link with images of the O Museum experience and new media


Written by margryan

2012/09/28 at 2:10 am

Noam Chomsky – photo

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Noam Chomsky and Margaret Ryan

Professor Noam Chomsky and Margaret Ryan

Following the public lecture in Melbourne, Australia on 4 November 2011.

Written by margryan

2011/11/04 at 10:53 pm

Posted in Uncategorized

Museum Experience and New Media

the o

The O device at MONA

We like to know how our opinions compare to others.

Examples of some of the statements used to provide feedback to users of the O who used the voting option (using number or percentages)

  • Beautiful humans loved this artwork too
  • Other people felt good about it too
  • Humans were also aroused by this work
  • Other MONA visitors agree with you
  • Humans had similarly warm and fuzzy feelings

The O is the first system in the world designed to replace traditional artwork wall labels.

The O at Mona –

  The O at MONA

see the top right corner voting options of Love and Hate

Mona entrance in October 2011

Written by margryan

2011/11/02 at 11:53 am

facebook event 6k attendees

The largest facebook event I’ve managed: 6,000 attendees (so far).
screen shot of facebook event showing 6,000 attendees

Written by margryan

2011/10/08 at 12:59 pm

Posted in Uncategorized

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