the O device at MONA

The creative director  talks about the development of the O device  (Nic Whyte’s section starts at 26  minutes in to the Arts Participation video)

idea came first (2007) – visitors to love and hate artworks, remove wall labels, not limited to one voice/style of content

technology eventually became available that suited needs

device – knows locations of visitor and artworks, has additional information and engagement features for visitor

usability trumps everything (robust and simple, empower user)

removing wall labels allowed for gallery space to be lit and used in new ways

engagement feature brings measureability

survey: over 80% visitors said it enhanced their visit, over 70% said they preferred the O to traditional wall labels

the balance between flexibility, usability and features is always a delicate balance

Over 110 thousand visitors have saved their tour

customised experiences at gallery and online

 

Related link with images of the O Museum experience and new media

 

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